
I always start coaching with the scariest question “What do you do?” (which is similar to the interview question, “walk me through your resume”). It is a set-up question. Which, as simple as it is, throws us off. It makes us uncomfortable. But, if well-thought through, authentic and well-practiced, will be a short and impactful career story. Many of us blow it. We either lead with our name, title and company name (boring!!!) or we drone on and on about our passions,