This insightful book is billed as a guide for wannabe entrepreneurs to finding where your gifts, passions and purpose intersect – and using them to build a new career. In it, Pollard introduces the concept of a ‘natural enterprise’ as a “sustainable, self-organised, self-managed, community-based business partnership in which a group of people agree to make a living together”, and goes about explaining how to create one.
By discovering what it is we’re meant to do, finding the right partners to do it with, identifying an unmet need for your business, imagining and innovating solutions and embedding resilience and improvisation, he says, we can rediscover the joy and meaning of natural work. It’s a strong vision and, with its practical tips, interesting case studies and a handy resource guide, this book sets it out clearly and vividly. Highly recommended reading for budding social entrepreneurs and sustainability collaborators!
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